Strategic alliances are making a comeback, and they’re becoming a core driver of ecosystem-led growth across SaaS, cybersecurity, and the broader tech industry. In this on-demand session, tech and channel leaders explore how strategic partnerships are evolving beyond transactional models into long-term, high-impact motions that fuel co-selling, innovation, and joint value creation.
You’ll hear firsthand how alliance professionals, ecosystem architects, and partner executives are approaching value measurement, deeper collaboration, and what it really takes to make partnerships work in today’s fast-moving landscape.
In this conversation, you’ll learn:
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What’s fueling the resurgence of strategic alliances
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How strategic and tech alliances differ — and why that matters
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The role of hyperscalers in shaping modern partner strategies
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What top leaders wish vendors knew about ecosystem collaboration
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Practical advice on going deeper with fewer, more effective alliances
Ready to see what’s next for your partner ecosystem?
Watch the full conversation here: